We wanted gym clothes to wear to our clinic. They didn’t exist. So we made them.
Big changes start with small decisions
Why do we need to change?
By 2076, we may lose all our topsoil due to the combination of current population growth and unsustainable farming practices. The American Midwest experienced record rainfall rates in 2019, which led to a significant amount of fertilizer and pesticides being washed into the Gulf of Mexico. This resulted in the creation of the largest-ever dead zone, a barren and oxygen-depleted patch of water, equivalent in size to New Jersey. However, hemp can be a solution to preserve healthy soil at a time when it is needed the most.
What is Hemp?
Hemp is an environmentally friendly natural fiber that can be cultivated with minimal impact. Unlike other crops, hemp requires little to no irrigation and uses fewer fertilizers. It doesn't rely on synthetic fertilisers, but instead replenishes vital nutrients in the soil, while also preventing soil erosion.
Hemp and the environment
In addition, hemp is a carbon negative raw material, which implies that it absorbs more carbon than it emits. Hemp cultivation requires minimal pesticides, and it does not require herbicides.
Wait... Isn't Hemp?
Hemp is the sober sibling of marijuana, but industrial hemp has only a negligible amount of the psychoactive compound found in cannabis. This means that wearing hemp fabric won't give you a high, but it will give you the satisfaction of knowing that you're wearing a more sustainable material, putting you on a moral high-ground.